What does a higher variable cost per unit (v) suggest about the project’s profitability?

A higher variable cost per unit directly implies that each unit produced incurs a greater expense. This increase in variable costs reduces the margin between the selling price and the total cost of production for each unit sold. Consequently, if the selling price remains unchanged, higher variable costs contribute to declining profitability, as less profit is generated for each unit sold.

When variable costs rise, businesses must either increase their selling prices to maintain margins or accept lower profits. If the variable costs escalate significantly, it may lead to an unsustainable business model if revenues do not adjust accordingly. Thus, the correlation established between higher variable costs per unit and lower profitability reflects the impact of costs on profit margins.